Ad Plan Builder

Answer seven questions. Get the audiences to test, six ads, a test budget and the number that decides who wins.

By MNT Media & Digital Marketing Ltd, a company in THE MNT GROUP LTD.

1 What do you sell? Pick the closest match Main product, in two or three words (optional)

2 What does one order usually cost?

Price of one order How much of it is profit?

3 Who buys most?

4 Who are they?

5 Where do you sell? Your city

6 How do orders reach you?

7 What are you trying to win?

Ad budget Orders wanted

Change the rules of the test

Share of chats that buy Spend per audience per day Days of testing Chats needed before judging Switch off at this many times the best chat cost Fix the chat below this close rate

These are rules of thumb. After two days, replace the close rate with your real one.

Show my plan

Audiences to test

Six ads, the same in every audience

The same six ads run in every audience, so only the audience changes. Film vertical (9:16). Yellow brackets are for you to fill in.

Money and days

Read your results

After the test days, copy each audience's spend, chats and confirmed orders from Ads Manager. Verdicts appear as you type.

Want help running the test?

MNT Media & Digital Marketing Ltd sets up the audiences, teaches you the Ads Manager screens, or manages the ads for you. Send your plan on WhatsApp and say which of the three you want.

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Read before you spend

The option names (interests, behaviours, life events, job titles) come from written 2026 guides or are our own ideas. None was checked against a live Nigeria search. In Ads Manager set the location to Nigeria, type each option in the Detailed targeting box, keep the ones that appear with an audience of 100,000 or more, and drop the rest. Meta merged and removed many options in 2025 and 2026.
"Why it may be open ground" is reasoning, not measurement. Meta's Ad Library shows targeting only for ads in the EU, so nobody can see what Nigerian competitors target. The results section is what proves an audience.
Do not search religion, ethnicity or similar topics. Meta removed those options on 19 January 2022. Reach people by place, work, situation, language, offer and creative.
Costs in the first days run higher while Meta is still learning. Compare audiences with each other, not with the target, until the winners have run about a week.
Instagram is a smaller pool than Facebook in Nigeria: about 10.0 million ad-reachable users against 38.0 million, and 44.4% of the Instagram audience is female (DataReportal, late 2025). Meta's own reach figures can shift when it corrects its data.
The business types come from Nigerian guides to what sells through Instagram, WhatsApp and TikTok (Pressone, Techeconomy), plus the kinds of clients we work with. The audiences are our reasoning and need your own test.
Chat prices of ₦200 to ₦1,000 and the ₦2,000 to ₦2,500 daily minimum per ad set come from Grey's 2026 Nigeria guide. The share of chats that buy is your own figure. No audience can promise orders on its own: your offer and how fast you reply decide a lot.

Sources: Grey, Facebook ads in Nigeria, AdLibrary, detailed targeting, Stackmatix, interest targeting, Buffer, Meta Ad Library, AdManage, learning phase, DataReportal, Digital 2026 Nigeria, AdLibrary, interest targeting removed, Cropink, Meta broad categories, Wati, Instagram ads, Stackmatix, Meta ads policy, Pressone, business ideas, Techeconomy, selling online